LAB-001Live product
Ricorda
A connected practice-management and client-experience platform for beauty and wellness professionals.
Beauty & wellnessView project ↗
AI-native product studioLondon / Working globally
We turn unknown ideas into launch-ready products.
Strategy, brand, product design and development—from the first rough thought to something real people can use.
00
A rough idea enters the lab.
Your idea does not need to be finished.
It needs a useful next move.
Selected work / 2025—26
Products in the world.
Experiments in motion.
Live ventures and working prototypes presented for what they are—proof of how strategy, design and technology turn uncertainty into form.
commercial architect London ↵
01 / Northbank Studio02 / Fieldwork & Co.03 / Common Practice
Loupe
A focused discovery tool that turns a business type and a set of places into sourced, usable company records.
B2B discoveryView project ↗
LAB-003Working prototype
Pragma
A local-first operations product that turns fragmented business signals into ranked, costed actions.
AI operationsView project ↗
LAB-004Product experiment
Pixellato
An agentic-commerce experiment that turns live cultural signals into a temporary merchandise collection.
Agentic commerceView project ↗
View all work 08 products / 04 sectors / one connected practice
What we do
One partner from first signal to first release.
Engage UNKNWN LABS for the complete zero-to-one journey or for the stage where momentum has stalled.
Define
Turn ambiguity into a clear product position, useful scope and launch priority.
Strategy / Positioning / MVP scopeDesign
Give the idea a brand, an interface and a system people can immediately understand.
Brand / UX & UI / PrototypesBuild
Create the product with a modern, lean and AI-assisted engineering workflow.
Web / Mobile / AI / AutomationLaunch
Refine the experience, remove risk and prepare the product for real users.
Testing / Analytics / Go-to-marketThe AI-native advantage
TOOLS CHANGE / JUDGEMENT COMPOUNDSBuilt with AI.
Directed by human judgement.
AI gives us more routes to explore, faster prototypes to test and shorter cycles between a decision and a working result.
It does not replace product thinking, taste or responsibility. Those are the parts we direct most carefully.
- Broader exploration
- Faster prototypes
- Leaner build cycles
- More time for the decisions that matter
Process / Zero to one
Clear stages.
No agency theatre.
The process is structured enough to create momentum and flexible enough to follow what we learn.
- 01
Discover
Understand the idea, user, market and real opportunity.
↘ - 02
Define
Clarify the position, scope and most useful first release.
↘ - 03
Prototype
Make the concept tangible enough to test and improve.
↘ - 04
Build
Develop the product through short, visible working cycles.
↘ - 05
Launch
Refine, test, deploy and prepare the product for use.
↘ - 06
Evolve
Learn from the signal and decide what deserves to grow.
↘
Inside the Lab
Not every valuable idea begins as a finished product.
The Lab is where we test interfaces, industries, technologies and business models—then keep the signal.
LAB-005Fflash
Enter the Lab Hosts create an event, guests join from a QR code and every person gets a deliberately limited number of shots.
Mobile prototype / 2026↗LAB-006ValuefyAn internal tool that groups source photos by item and generates a repeatable set of product-listing views.
Internal AI tool / 2026↗LAB-007Magic StoriesA mobile reading prototype with categories, favourites, page-based stories, audio playback and premium states.
Mobile prototype / 2025↗LAB-008EsploraA technical prototype that aggregates testnet balances and transaction history, then reacts to incoming activity.
Technical prototype / 2025↗UNKNWN / 00
U
INDEPENDENT / 26About the studio
Curiosity, speed and high standards.
UNKNWN LABS is an independent AI product studio. We work closely with founders and teams, bringing in trusted specialists when a product needs deeper expertise.
Small by design. Direct by default. Built around the work.
More about UNKNWN LABS ↗Ways to work together
Choose the outcome,
not the org chart.
You can arrive with a sentence, a half-built product or an established business problem.
Zero-to-one sprint
For a promising idea that needs clarity, shape and a credible first version.
MVP design & build
For teams ready to move from a defined opportunity to a working product.
Website & brand launch
For a company that needs its position, identity and digital presence to land together.
AI automation project
For a repeated workflow that should become a useful, dependable internal system.
Product redesign
For an existing experience that has outgrown its structure, interface or story.
Ongoing partnership
For teams that need senior product direction and execution beyond one release.
Have a starting point?
Your idea does not need to be finished.
Tell us what you are thinking, what you are trying to solve or what you have already started. We will help define what it could become.
Start a project